The Role of Group Identity in Social Influence

BrainPost, 22 September 2020

Social influence refers to the change in behavior (either intentionally or unintentionally) a source (e.g. a person) causes in a target (e.g. another person). This is a broad notion that covers a range of phenomena, one aspect of which is group influence. Individual influence frequently contrasts with group influence. Such topics are normally addressed separately in introductory textbooks. Furthermore, earlier reviews have not fully explored the group identity approach to influence. Read more.