Forget Moneyball, we’re playing Moreyball

It’s not enough just to put up a lot of three-pointers, you’ve got to make them count.

Earlier this year I read Bruce Schoenfeld’s Game of Edges, which explores how advances in technology and data capture/analysis has changed how professional sports teams play the game and are run.

These improvements have largely been driven by a group of younger franchise owners with a greater understanding on how data can be used to win more championships and engage more fans.

One storyline through the book I found interesting was that of Daryl Morey, the statistical analyst turned basketball executive. Morey, who grew up in Cleveland, graduated from Northwestern with a degree…

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