You Win Some, You Lose More (especially if you take Browny's advice)
How one man's efforts to get gambling ads off TV are making a real difference.
Adam Keily is taking a unique approach to end the constant stream of gambling-related ads shown on television during live sport.
It's called TrackMyBrown, where Keily tracks what would happen if you put $20 on every bet promoted by former Western Bulldogs and Richmond player Nathan Brown on Sportsbet ads that appear before AFL games.
I had the opportunity to chat with Keily about TrackMyBrown earlier this year when he appeared as a guest on the Useless AFL Stats podcast.
The passion project started in the second half of 2023, when Keily got curious about how many of the promoted and suggested bets in TV ads actually hit.
“After relentlessly seeing the ads, and Browny coming on and plugging these multis every week, I just started wondering how they went. I’m like, ‘these can’t be good bets, right?’. They were four or five leg multis every game, every week,” Keily recalled.
In tracking the televised bets from round 15 through to the grand final, Keily calculated that anyone who put $20 on each bet would have ended the year…